Prepared for Donata Gryczon, REALTOR®, by Sean Chi. A working concept of a seller-first website you can click through right now, plus a short review of your current site. It explains what to keep, what to fix and what to verify before anything changes.
Before any findings, see the thing itself. The concept shows, in working pages, what your website could do for sellers.
It is a concept for review, not a live replacement and not a promise of traffic or leads. The review below explains what to keep, fix or verify before anything changes.
The current AgentLocator site already displays client review content, a real trust asset. Separately, as of August 4, Ahrefs could not find the current .com or .ca site in Canadian Google searches at all: zero keywords, zero estimated visits.
That is a search baseline, not proof that the website or Google Business Profile failed to create leads. Search Console, Analytics and CRM data are required to confirm actual impressions, clicks, indexed URLs and conversions.
AgentLocator may also contain useful listing search, saved searches, contacts and automations. The responsible move is to measure what it produces, preserve useful assets and choose the architecture after the evidence is collected.
The zero-keyword and zero-traffic snapshot describes the current AgentLocator domains in Ahrefs. It does not describe the private concept and it is not a promise about what the concept will achieve.
The current site has visible review proof and may hold useful IDX/VOW, CRM, saved-search and nurture workflows. Its actual business value requires the invoice, usage, Search Console, Analytics and lead-outcome reports.
The concept demonstrates a clearer seller promise, Ottawa community structure and conversion path. It was not part of the Ahrefs baseline and does not by itself prove rankings, traffic, leads or revenue.
Each finding is bounded to public data and visible site evidence. Logged-in account access is still required to diagnose causes and quantify return.
The current snapshot is zero Canadian keywords and traffic. Historical page visibility fell to zero during April. That timeline is a lead to investigate, not proof of a Google penalty.
The current website displays client review content. The exact Google profile, who owns it, its verification state and the full set of reviews and photos still need to be confirmed.
Home Worth, Street Match and a Seller's Guide are present, yet the current homepage leads with a buyer message. The opportunity is a clearer seller promise, a visible process and Donata-specific proof.
Many pages share near-identical structures, and old listing links exist in several versions. The settings that tell Google which pages matter should be checked before deciding what stays in search.
The platform can include contacts, saved searches, alerts, CRM history and automations. Cancel only after the invoice, feature usage, lead outcomes and exports are understood.
A prettier page is not worth losing a working domain, inbox, lead history, listing search or compliance path. These gates are part of the project, not cleanup after it.
Confirm who controls the .com, .ca, registrar, Cloudflare and Microsoft 365. Choose the primary domain only after history, email dependencies and redirect feasibility are checked.
Verify the exact Google Business Profile, owner role, verification state, Search Console and Analytics access before making profile or indexing diagnoses.
Inventory CRM contacts, sources, notes, tasks, saved searches and campaigns, then confirm what can be exported or preserved before any cancellation decision.
Confirm Innovation Realty disclosures, board IDX/VOW authorization and the true replacement cost before moving live listing search.
Once the required access and reports arrive, finish the review, make the safe fixes and choose one route within 14 days. Paid search remains a separate decision after tracking and follow-up are ready.
Nothing here pre-commits you to a rebuild. By Day 14 the evidence points to one of three honest paths: improve the current site, run a new seller-focused site alongside it, or replace it. The cards below give each path its working name and the practical details.
Keep AgentLocator when it produces value, editing access is adequate and the contract makes sense. Improve positioning, content and tracking in place.
Use when: the existing tools earn their cost and can support the seller strategy.
Use an owned seller-focused layer for brand, content and conversion while AgentLocator continues to handle useful listing search and CRM workflows.
Use when: IDX/CRM are useful but the brand and seller journey need a stronger home.
Replace the platform only when outcomes are poor, exports are secured, domain control is confirmed and replacement IDX/CRM costs and workflows are approved.
Use when: the current setup cannot justify its cost or safely support the operating plan.
Important: a temporary hybrid may be the safest implementation route, but it is an outcome of the audit, not a pre-decided delay or a vague mix of all three options.
The two weeks start once the account access and reports arrive. Nothing is cancelled or replaced on a guess, and the decision itself does not drag on for months.
Day-14 outcome: Donata knows what stays, what changes, what it costs to operate, who controls each account and which route moves into implementation.
One route is approved: improve the current site, run both, or replace it. The safe fixes are already done.
The approved changes go live, and we confirm every inquiry actually reaches you.
Google re-reads the site. We watch for the first signs of movement in search.
Steady local content can begin to show up in searches and start conversations. This part is gradual by nature.
